Image Is Everything
Your company's image is very important to you:
In fact, you do everything in your power to ensure that customers and potential customers perceive your company as professional, competent, top-of-the-line, successful, and capable of providing them with the best.
However, there is one thing you may have forgotten, the Achilles' heel of your success.
A Potential Customer's Perspective
Joe Smith saw your company advertised, and, impressed with your professional image, decided to inquire about your products. Like many people, Joe is a busy fellow who does not have time to stop by your company or wait for a reply to an email, so he decides to call your company.
The telephone system kicks in, and Joe hears Bob from your Accounting department reading the company's welcome message and slogan.
Bob has a nice voice, but he's not a professional voice over talent. He does not know how to enunciate properly, breathe correctly, or deliver a script with confidence and flair:
Therefore, Joe's first direct encounter with your company is marred by amateurism and sloppiness. So what happens to your company's professional, competent, top-of-the-line, successful, and capable image?
By the end of the message, Joe has decided that you company is not very professional after all and perhaps he'll take his business elsewhere.
While this example relates to the company's telephone system, it is just as relevant to website audio, voice for corporate videos, and voice for business presentations.
A Professional Voice Over Perfects Your Company's Image
A professional voice talent has all of the following advantages over Bob from Accounting:
A professional voice talent has excellent enunciation, ability to read difficult words and alliterative phrases without stumbling, and knowledge of how to speak into a microphone correctly.
A professional voice talent records your project using high-quality recording equipment, and can produce clear sound without background noise.
Research shows that listeners are more likely to retain what they hear, when the message is delivered by a professional voice talent.
The only disadvantage is that the professional voiceover talent is not already on your payroll, and will therefore cost you a little extra.
You hired the publicist, marketing writer, and graphic artist to enhance your image - you even splurged on lobby furniture that Joe Smith will never see. It is time to stop losing potential customers like Joe Smith. It is time to hire a professional voice talent and perfect your company's image.
Author: Victoria Feinerman
About the author:
Victoria Feinerman is a professional voice talent based in Israel.
She specializes in technical and medical voice overs, and has extensive experience in news and telephone systems.
Victoria's Voice. It's everything you're looking for in a voice over.
Article source: Free Public Relations Articles.
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