Every business person knows the value of marketing. As Henry Ford once said, nothing happens until something is sold, and the reality is that nothing is sold unless people are motivated to buy it. But getting people motivated to buy your product or service is not necessarily easy and in fact can be downright difficult. Regardless of what business you engage in, whether it's a bricks and mortar store, or an online Internet marketing enterprise, successfully promoting your message to the masses is an essential element of success.

The Internet is one of the most effective marketing mediums ever devised by mankind. It allows the entrepreneur to communicate a marketing message to over 1 billion prospective customers at the speed of light. Because the marketing materials are in an electronic format, the entrepreneur saves a significant amount of time, money, and energy not having to produce paper-based marketing products.

But there's a tremendous risk in pushing out a message to 1 billion people at the click of a mouse. If the message itself has not been honed, tested, perfected, and polished, the marketing effort becomes more of a negative than a positive. In this regard, contemporary Web 2.0 marketing techniques are exactly the same as old-school bricks and mortar marketing techniques. The effectiveness of the marketing itself is based on the message. If the message is weak, ambiguous, or simply not understandable, the marketing efforts serve no purpose.

David Ogilvy the master marketer who came to prominence in the 60s with his landmark Ogilvy on Advertising, said that good advertising is based on 'the big idea.' The big idea is simply the underlying power, the critical message that a business is promoting in every article, advertisement, newsletter, or anything else used to disseminate the information.

Without a big idea in place, the marketing message is essentially useless. The problem is that most people do not develop their big idea very well and in some cases have no idea whatsoever with the idea even is. The way to solve this problem is to spend time before you launch your marketing efforts to define what your marketing message should really be. By understanding your brand, how it conveys value, and most importantly how it provides solutions to other people's problems, only then can you begin to formulate your marketing message.

Author: James Martinez

About the author:
James Martinez is a business coach and mentor based out of Sunnyvale, CA, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. For more information and to contact James visit:
http://www.10MillionairesBy2012.com


Article source: Free Public Relations Articles.